About the project
A ground-up revamp of the RWDY e-commerce fashion store. Fashion retail lives or dies on presentation: the redesign focused on letting the products lead — cleaner product presentation, a clearer path from browsing to buying, and a visual language that matches the brand's energy.
The work
The before-and-after breakdown of the revamp — screens, flows, and design decisions — is published on Behance via the link above.